Apex Training - 18thirteen
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Logo & Web Design

Apex Training

Rashod was my personal trainer and I loved working out with him. So I offered to design his logo and his website, because I really believe in his talent. He was my easiest client ever!


For the logo, I had in mind something simple, modern and one color only for easy application on shirts and hats. I came up with the first round of ideas, giving my client six options. He loved the same one I did, with just minimal changes.


Once the logo was picked, I created the brand guidelines so, in the future, he could use the same colors and fonts for consistency. I also provided a variety of logo colors, with horizontal and vertical options.


I had  a lot of fun designing his website. We handpicked a WordPress template, that way he would be able to make small changes himself  in the future. During some of our training sessions I used the opportunity to photograph Rashod training and the results were great: www.apextraining.com

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