While working at Desert Schools, I had the chance to come up with concepts and execution for the brand, expanding the font family and synthesize the color swatch. I first started as a Senior Graphic Designer and later growing to be the Art Director. As part of the role, I reviewed all the visuals to assure quality and consistency of all materials. I also had the chance to participate in photo and video shoots by leading the concept, shot list and storyboards. Later on, I was the creative leader during the renaming process to Desert Financial, being part of focus group, creating the brand guidelines and some branding material.
Also Known As
Desert Schools
Print | Digital | OOH | Social Media
Experience
While working at Desert Schools, I had the chance to come up with concepts and execution for the brand, expanding the font family and synthesize the color swatch. I first started as a Senior Graphic Designer and later growing to be the Art Director. As part of the role, I reviewed all the visuals to assure quality and consistency of all materials. I also had the chance to participate in photo and video shoots by leading the concept, shot list and storyboards. Later on, I was the creative leader during the renaming process to Desert Financial, being part of focus group, creating the brand guidelines and some branding material.
